Graphic design is the process of combining typographies, photos, and illustrations to project ideas visually. It is used to attract your target audience.
Tips In Designing Effective Fliers For Your Business
Organize your content and information
The first step in every design is planning and organizing your content. You have to know what are your goals and what are the texts that should be included in your flyer.
You also have to make sure that it’s concise and is easy to read, thus, making the font size bigger. You might also want to color the text with something that goes well with the color scheme of the flyer as a whole. And since the attention span of the readers is very short, you have to put all the required information that can be read in just a split of seconds.
Highlight the contact information such as mobile or telephone numbers, website, and social media pages. Furthermore, if the flyer is for a certain event or a big sale, do not forget to highlight the date, time, and place of the event.
Be creative in terms of gridding
Flyers are usually small and are restricted to a standard print size. That’s why the challenge is being creative in maximizing the small print page. One of the solutions is being experimental in putting texts and images into their right places to make use of every space possible, called gridding. You can create a four-part grid where you can divide it by a header at the top, a narrow row at the bottom of the design, and two irregular-width columns just right below the header. But no matter how many grids you might have, make sure that it looks clean, minimalist, and well balanced.
Combine fonts, images, texts, and colors
Don’t be afraid to combine the things mentioned when designing a flyer. Mixing all the elements can give your flyer a unique look that will make it stand out. You can make a beautiful typography out of an image or you can make a 3D effect on your texts.
Moreover, bright and bold color palettes such as orange, sky blue, yellow, yellow-green, and etc. can really attract attention from your target audience. Don’t be afraid to add vibrant hues to your design especially if it involves refreshments, food, beach, etc.
On the other hand, a simple and elegant design has its own impact. Keeping the design clean and minimalist makes it more sophisticated.
Go beyond and don’t compromise on your photos
Do not restrict yourself in just putting a small image to your flyer. You can use photo/s as a background just right behind the texts, illustrations, and colors. This is also one of the solutions in making use of the whole space on your flyer because when you put an image as a background, you allow your elements to go beyond the usual boxy grid layout, thus, having a wider space for additional design or content. You can use gradient effects or opacity of the colored elements to balance your design
No matter what design you create, as long as you go with the current trend, you can’t be wrong with it.
How to build a user-friendly and attractive website
A website is a collection of documents or pages that can be accessed through the internet. Most organizations around the world have websites where they can market their products or services in an effective and efficient way. Moreover, having a website is the easiest way to promote what the organization has to offer globally without putting much effort and money into it. That’s why building a user-friendly and attractive website should be the first thing to consider to encourage your target audience to visit and use your website often. This means that your website does not only need to look good and attractive but it also needs to be user-friendly so that people can easily operate on it.
Here are some of the things that should be kept in mind in building a user-friendly and attractive website.
1. Make your website URL easier to remember. URL can be the name of your website (or the name of your organization). Keep it short and simple to make sure that people can easily remember it. So when they need something in the future, the first thing they can think of is going to your website and check if you have what they’re looking for (and you should have what they’re looking for, of course).
2. Secondly, use a smart choice of color palette. Make sure that you use the right combination of colors so it won’t look messy and overly designed. Check out Color Scheme Designer to guide you in using the right hue for your website. Additionally, make sure that your website is balanced, thus, putting buttons, headers, footers, contents, menus in their right places. There are some website builders that provide plugins which will guide you in putting those items neatly.
3. Use dynamic web fonts. This will let you use other fonts that are not found on your local font book. You don’t have to worry about using 3rd party font stylesheets because most of the users nowadays are using fast internet connections that won’t produce major lag. You can check out Google Webfonts and search among trendy and unique font styles.
4. Include contact information and social media pages on your website. This will make the people visiting your website more comfortable because they know that there are real people running the website. By providing this information, there’s a higher chance that visitors become customers.
Provide contact forms, customer service numbers, and/or address on your website so that visitors can directly reach out to you. Furthermore, ensure that you provide social media sharing options. This will promote social media marketing by letting your audience share the information with their own networks, thus, gaining more and more visitors every day. This will also help increase your Facebook, Twitter, and Instagram likes.
5. Have a mobile version of your website. People want things to be handy and that includes using their phones as much as possible. By having a mobile version of your website, it will increase the traffic because there are more users browsing in mobiles.
Dos And Don’ts In Designing Business Cards
In today’s age, everything is better to be digitalized. However, business cards are an exception since there’s something about having it physically. It has been useful in business because it helps the customers remember who you are and what you are offering. However, the business cards providers in the market are increasing in great number. With that, the do’s and don’ts in designing cards should be given importance so that your business card can be exceptional and won’t end up being trashed by your potential clients.
Do simple yet professional design
Always remember that simplicity is a beauty. You must only put significant information in your business cards such as the logo of your company, your slogan so that your clients will know what you can do for them, and contact details. Your contact details must include the address where your company is situated, your telephone or cellphone number, your social media profiles, email address and of course your website. It may also be better to choose a design that reflects your brand and use simple fonts that are big enough to be readable.
Do choose the standard layout
It will be better to choose the standard layout size 3.5 inches by 2 inches for your business card. It is convenient as well as easy to store in your wallet or pocket since it is small and handy.
Do value the back of your card
It will be wise to make use of the back of your card aside from leaving it blank. In business, especially when your business is globally competitive there are other countries that may not understand the English language. For that reason, you can make your information written in Japanese, Chinese, etc. on the other back of your card. Other alternative ways to value the back of your business card is to print a tiny calendar for the succeeding year. It will be useful and will be less likely a trash to the customer.
Don’t make your card jazzy
It is a big no in designing a business card to use bright colors for it to catch attention. You must always bear in mind that what you put in your card must have an important reason. The colors you need to use must not need to be flashy since it may disturb or divert the attention of your clients. You can choose to print the texts in dark hue like black, dark-blue, or any dark shade of gray. Choosing a neutral background such as beige, light gray or white will be great.
Do pay attention to your information
Always update the information in your business card because you may be handing out your card without knowing that the contact details are already obsolete. Double-check the grammar and misspellings too because your client may judge the quality of your services or products based on your card. It will be a wise decision to reprint your cards with the changes than to right the mistakes in handwritten. Make it as presentable as possible.
What To Look For When Hiring A Graphic Designer
In this generation, technology has been part of us all. We are more drawn to something unique and amazing, thus, organizations tend to give their best shot in getting the attention from their potential customers through graphic designing. Graphic design is a powerful way to project an idea so that people can easily understand what it’s trying to impart. Some examples of it are infographics, flyers, brochures, business cards, web pages, and much more.
However, many people are not skilled in making an effective graphic design that’s why they have to hire someone who can do the job. Graphic designers are professionals who will help companies and/or organizations attract attention from their target customers. So here’s a list of guidelines when hiring a graphic designer:
Check his or her websites and portfolios. Surely you want to have a skilled and professional graphic designer. Look at how he or she build a website by starting with his or her own work. Consider the quality of the website such as the theme used, the placing of the buttons, contents, and photos, the choice of color, and how the idea is being presented as a whole. Basically, you want to check his or her website because most of the time, this is the place where graphic designers showcase their portfolios and you can find almost all of their works on their personal website.
Look for a creative and innovative attitude. Choose someone who can make your ideas become a reality. You can ensure this by giving him or her a trial task that’s paid. This is not a waste of time and money because you are testing someone’s skills which in turn can save you a lot in the long run. Additionally, ensure that he or she will be able to adapt to the current trend. Do know that a great graphic designer does not stop until he or she achieves your design requirement and is not afraid to put his or her own ideas into the work. Keep in mind that as much as possible, you cannot be wrong in choosing your graphic designer.
Ask for relevant industry experience. This will help both you and your designer to make future works easier and faster. It’s a great plus if he or she had experienced working on the same industry as you do because he or she already has a better understanding on how to connect with your customers. This way, he or she knows what’s the best approach to get the attention of your target clients.
Take time to read the reviews or testimonials about your candidate designer. Reading all through the reviews will ensure you that you will be working with a skilled and credible graphic designer. Testimonials are the best source of honest opinions that will help you in knowing further what and how he or she works. Look at the reviews about the time delivery, the quality of the work, and the attitude.