Is your website suffering from poor traffic and you are desperately looking for an SEO consultant? Regardless of the niche, SEO should be taken seriously.
If you are wondering about your website’s poor traffic, there’s a chance that your website can’t be found by your target market. These days, websites need to rank on relevant keywords in order to maximize traffic from their niche. Unfortunately, this is easier said than done.
Is your page stuck?
Probably, your website is stuck on a certain page, and you are too afraid to make an SEO related move thinking that your site might get de-indexed. You have all the reason to be afraid. Google’s algorithm has changed over the years and is now stricter than ever.
This is why a lot of companies are hesitant to outsource their SEO work because they might not be sure if the individual they hired is actually knowledgeable of the currently acceptable SEO practices.
Just how relevant is SEO in today’s world?
Each month, Google gets 100 billion searches. Around 65% to 70% of searches worldwide are done using Google, making it the most dominant search engine today.
According to experts, 8 out of 10 Google users don’t bother going to the second search result page. In addition to this, 75% of the clicks go to the top five search results. The bottom line is that being first does matter in today’s World Wide Web. Regardless of how good your products are, or how good you are at performing your job, if your site isn’t ranking well, consider it as a dead end on your part. But the good news is that there’s something that you can do.
What exactly are the factors that affect your ranking?
There are a lot of things that can potentially affect your ranking. Some of it is out of your control. For instance, you have your domain’s age. The older your domain is, the better it is going it is going to be ranked. The good news is that it doesn’t have so much weight these days, especially how the current search engine algorithm behaves. To understand what makes a good website, it is important to focus on user experience.
For instance, Google these days rank mobile friendly websites better than websites that don’t adapt to smaller screens. And it has been implemented for a good reason. For starters, by 2019, you can expect smartphones to be at 2.5 billion.
People these days use their mobile apps for almost everything and this includes browsing. Over the years, mobile browsing has increased rapidly. According to a 2015 report, 56% of consumer traffic in the US came from mobile devices. During the 4th quarter of 2016, roughly 49% of the total web traffic came from mobile devices. This means that more and more people are just using their phones and tablets rather than desktops and laptops.
But is mobile really the future that Google favors mobile friendly websites better? As proof of the mobile search’s relevance, 50% of mobile visitors of local websites visit the stores on the same day.
And for this reason, it is important for a website to implement a mobile-first web design to improve its ranking.
Content is king
Next, it is crucial to plan your content. How you approach your content will most likely make or break your website. It is important that your content is unique and highly informative to your market. This is true especially if you want your content to go viral.
72% of marketers believe that relevant content creation is the most important SEO strategy which can beat different tactics including mobile search optimization.
Relevant and highly informative content can also be used in order to add backlinks to your website. Content can be used as a reference to other blogs or even shared on social media platforms.
But of course, this is easier said than done. Consistency is important when it comes to building your rank from high-quality content. It is important that a website produces consistent content that can be useful to its niche.
Just how important is consistency in today’s World Wide Web? 60% of websites that produce at least a piece of content per day doesn’t find it difficult to find leads than those marketers that are inconsistent with their content strategy.
In terms of cost, content marketing costs 62% less than traditional marketing solutions. And when done right, it can generate up to 3 times as many leads as other traditional marketing practices. Now, that’s getting the best bang for your buck.
Social media strategy
Social media is a game changer in today’s SEO world. Both SEO and social media are organic and inbound strategies that attract visitors. These days, Google is reading social media signals. That means content shared on social media from Facebook to Twitter are viewed important and therefore, ranked better by the search engine giant.
Aside from forming valuable backlinks, social media accounts also rank on Google searches. That means that customers are not only going to see your website, but possibly your social media profiles.
It is useless to attract customers that are not found in your niche. This is where a smart approach to keyword strategy comes in handy. If you have a local store, it is crucial that you include keywords including your surrounding location.
Next, it is also imperative to choose your battles. There are some keywords that are highly competitive. Choosing these only highly competitive keywords can be detrimental to your overall ranking. Why not choose the path of least resistance? There are many underutilized keywords that can be incorporated into your website’s content. Before performing keyword research, it is important to conduct thorough marketing consultation with an SEO expert in order to understand the market you are involved in. This way, every potential keyword can be explored.
And lastly, through the years, long tail keywords have become popular over 2 to 3-word keyword phrases. Long tail keywords offer less competition and have been proven to draw more traffic than your usual short keywords.
Who says link building is already dead? In reality, this practice is still alive and used by SEO experts around the globe. However, unlike before, backlinks are no longer the most important factor that can make your website rank well.
There are many methods on how to build backlinks. Today, it is important, more than ever, to choose quality over quantity of backlinks. There are sources preferred by Google spiders more than others. For instance, becoming a guest blogger can be a good strategy not only to build a bigger audience but also to make sure that you have a backlink from a relevant website.
Why should you hire a Search Engine Optimization consultant?
Is it really necessary to hire a Search Engine Optimization consultant? Over the years, Google has changed its algorithm. It means that SEO practices are also changing over the years. Performing SEO strategies on your own can be a gamble considering the fact that your site can even de-index your website.
An experienced and knowledgeable consultant can bring a number of benefits to web owners. This type of service can help businesses grow and even build a good reputation for the business.
Benefits of SEO to your business
A website should have organic traffic coming from a relevant audience. And the reality is that without good SEO practice, your website becomes a waste.
SEO is an important aspect of online marketing. In fact, it is considered by many as a must once you have your very own website. Though it doesn’t guarantee an increase in your direct sales, a knowledgeable Search Engine Optimization consultant can help resolve potential traffic issues. By allowing a consultant to work hand in hand with your website, you will be able to slowly get the traffic and target the audience that you want.
If you have a small budget, perhaps you are only running a small business, then SEO is the right marketing tool that you want to go for. Compared to other traditional marketing methods, search engine optimization is a cheaper version that you can try in order to attract relevant customers and clients. It simply makes use of Google’s algorithm to your advantage.
And also, more recent Google updates now favor small and local businesses. This means that you can take advantage of capturing your local market with the right SEO strategy.
SEO to protect your reputation?
SEO is more than just for building your own website’s ranking. It can also help protect your company’s reputation.
Reputation management experts are using the same SEO principles in protecting companies from bad reviews. How exactly does it work? In case there’s a bad review made on your company, SEO can help put the site containing bad reviews on the next search result pages, thus minimizing the views and damage that it could potentially do to your company.
There are many benefits that SEO can bring to the table. However, you have to realize that it is crucial for you to also consider its limitations. For one, it can’t necessarily translate to conversion. However, it is a tool that every webmaster should maximize.